Two different series of posters examining the NZ Fur Seal and the hoki fishing industry in New Zealand.
The first series is from the Seafood Industry Council, and is designed to promote the benefits of hoki, at a local food market.
The second series is from Greenpeace, and aims to educate school children about the impact hoki fishing has on the NZ Fur Seal.
First series — four A2 posters. Printed on Hahnemuhle D&S 140g drawing paper. Printed at The Big Picture.
Second series — four A3 posters. Printed on Stella 150g matte. Printed at The Big Picture.
Typefaces — Gotham.