The concept of this book is tribal pattern. Tribal refers to the possesion of a strong cultural or ethnic identity that separates one member of a group from the member of other group. By using tribal style, I want to describe Limkokwing student as a unique design ‘ethnic group’ which distinguish them from other design universities students.
I want to convey the inner look of Limkokwing University by using colorful tribal pattern. Limkokwing campus mostly uses black and clean design at the outside, but inside its campus, there are colorful sides such as the classes and students from various countries.
Tribal pattern and ethnic print has also been a trend recently (2012). By using this, it will draw more attention for the 20th anniversary and shows that Limkokwing is a university that is up to date with the trend.