Branding and instructional cards designed for a hand-made bow tie shop.
The client was looking for a bold, clean identity for her handmade bow ties, and to incorporate the infinity symbol into the logo. This played with the idea of taking the name, Infinitie, and literally giving it a twist. The geometry from the name then overlaid with the Infinity symbol gave a second icon of a bow tie and collar. Care cards and instruction cards are shipped with each bow tie.
5"x3" Care Instruction Card
7.75"x3" Tying Instruction Card
Tying instruction reverse side designs
Business Card Design, back and front