Art Direction: Andy Rosenthal
Design + Production + Additional Art Direction: Aaron Jacob
As Incase's Agency of Record for four years, Graphite was responsible for managing, directing, and designing all print and digital advertising and brand communications. In addition to helping establish the brand's signature "clean and minimal" aesthetic, Graphite successfully created visually striking advertising campaigns for such product launches as the Incase for Andy Warhol Collection and the Alloy Collection (both shown above). Advertising has consistently appeared in such publications as MacLife, Wired, Vice, Paper, Monster Children, Complex, and Arkitip.