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Student project | Conceptual design. Identity and packaging design for a fictitious brand dedicated to the distribution of a wide variety of tea… Read More
Student project | Conceptual design. Identity and packaging design for a fictitious brand dedicated to the distribution of a wide variety of teas and infusions, as well as custom mixtures and informative material concerning the world of tea. Read Less
Published:
[ EN ]

Concept design — Identity and packaging design.
Today, teas and infusions are not mystical or traditional beverages, but day to day products with a lot of beneficial characteristics that the consumer should know. The design solution is based on the brand's need to communicate to the user the propierties of each product and to differentiate many different product variants.
 
 
[ ES ]

Diseño conceptual — Diseño de identidad y de packaging.
En la actualidad, los tés y las infusiones ya no son bebidas tradicionales o místicas, sino productos del día a día con muchas características beneficiosas que el consumidor debería conocer. La solución de diseño está basada en la necesidad de la marca de comunicar al usuario las propiedades de cada producto y de diferenciar muchas variantes de producto diferentes.
Pictogram system:
Graphic system applied to packaging: