In Like a Lion: Haute Couture Spring/Summer 2013
An Animated Editorial in Collaboration with SHOWstudio
Established in November 2000, SHOWstudio’s innovative and ground-breaking projects have defined the manner in which fashion is presented via the Internet. SHOWstudio has pioneered fashion film and is now recognized as the leading force behind this new medium, offering a unique platform to nurture and encourage fashion to engage with moving image in the digital age.
In order to continue SHOWstudio’s exploration of fashion illustration, this editorial launched at the start of Spring/Summer 2013 Haute Couture week (21 – 24 January) – with the initial illustration component livestreamed from SHOWstudio’s London studio. The figures themselves were prepared in advance so that emphasis of the livestream was on the development of a new garment for the end of each day.
Upon the completion of Haute Couture week, an additional two weeks was given to illustrate the floral backgrounds and added elements, as well as to animate the collection. Launched on the 12th of February, the complete animated editorial features weeping looks from designers Dior, Elie Saab, Valentino, Giambattista Valli and Chanel.