In 2014, Impero wine imports was founded in Attica, GR. The goal behind its identity was to introduce the brand in the market, with a bold and striking image, yet effective and prestigious. A pattern based on a 45 degrees grid was designed, as a platform for every implementation (stationary, web, promotional etc.). Several icons were created to emphasize the services provided by Impero (imports, logistics, selected labels, wine tasting, catering etc.).