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Published:
Imperia Tower Identity
Identity concept for a multipurpose complex Imperia Tower. http://www.imperiatower.ru 
The basis of the style laid the characteristic shape of the building and purpose of the project �" a complex in which to live, work, shop and relax. 
Image reference served as a doll as a symbol of nested elements, the universe, which refers to the shape of the main element of the tower as a way of combining a great number of elements. Colors also refer to the geographic location of the complex �" Moscow. 
The concept is not accepted. 
Made for the studio Nile. http://nile.ru