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Website developed for a vintage style supermarket called Imperatriz Gourmet. We developed the entire process of designing, illustration and Wordp… Read More
Website developed for a vintage style supermarket called Imperatriz Gourmet. We developed the entire process of designing, illustration and Wordpress implementation. Read Less
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We were asked to develop the website for the new supermarket Imperatriz Gourmet. The brief was to create something with a strong classic kitchen appeal. At first we didn't have a specific design style to follow, but as the project has progressed, a vintage look took place and guided the project towards the end.
Wireframe study for the estructure. This was the guide to the visual design process.
Icon design made for the elements that was going to be used on the footer. 
We've made this absurdly fast step-by-step video to show how one of the icons above was drawn.
This was the first concept presented to the client. Unfortunately it was rejected because of the glassy style of the elements
We went back to the sketching book to improve the style according to the client's inputs. This was approved with big thumbs up!
A close look at the new kitchen elements
Some wine icons for an intern page.
The difference is quite subtle but changing the style for the illustrations have changed drastically the approach for the design. This is the final concept also approved by the client.
at www.imperatrizgourmet.com.br