Imperatriz Gourmet website

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  • We were asked to develop the website for the new supermarket Imperatriz Gourmet. The brief was to create something with a strong classic kitchen appeal. At first we didn't have a specific design style to follow, but as the project has progressed, a vintage look took place and guided the project towards the end.
  • Wireframe study for the estructure. This was the guide to the visual design process.
  • Icon design made for the elements that was going to be used on the footer. 
  • We've made this absurdly fast step-by-step video to show how one of the icons above was drawn.
  • This was the first concept presented to the client. Unfortunately it was rejected because of the glassy style of the elements
  • We went back to the sketching book to improve the style according to the client's inputs. This was approved with big thumbs up!
  • A close look at the new kitchen elements
  • Some wine icons for an intern page.
  • The difference is quite subtle but changing the style for the illustrations have changed drastically the approach for the design. This is the final concept also approved by the client.
  • at www.imperatrizgourmet.com.br