The latest version of the site was meticulously crafted as a custom WordPress theme. It leaves the story behind a big graphic for each story. It adapts to mobile, and is ready to read on the go. The logo went through many revisions and is finely tuned for this version and all identity with the site and social channels. Consistent graphics, colors and typefaces makes sure the reader knows they’re always on I’m A Bear! Etc.
You can check out I’m A Bear! Etc. by pointing your browser to imabearetc.com.