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About

I'ltron is the result of assembling a shopping cart and a segway. I'ltron means "device for aisles". Aisle= i'l and Tron=Device. My theme for thi… Read More
I'ltron is the result of assembling a shopping cart and a segway. I'ltron means "device for aisles". Aisle= i'l and Tron=Device. My theme for this ad campaign is EVOLUTION. I used Charles Darwin's theories for my tag lines such as: survival of the fittest, adaptation and natural selection. My target market consists of the titans of wearhouse stores such as Costco, Super Walmart, Smart&Final, Sam's Club. The typefaces used for the brand is "bank gothic" a sleek futuristic typeface. The typeface used for the advertising campaign is "capture", a grungy looking font that delivers a sense of survival and competition. Read Less
Published:
Models. 
Billboard Ad. 
Billboard. Environmental Ad Campaign.
Building Ad. {Hobart building, San Francisco}