Thinking of the social opinion we are afraid of people not understand us, we don't show our wishes, we start to hide ourself.
The idea is to show that Pepsi helps you to reveal your real dreams!
Drink Pepsi and make you wishes free!
Inside the concept we designed the characters which represent common types of human nature: Bravy (brave, fearless superhero), Creo (amazing and creative), Romantida (sensitive and romantic). We show all of them in the situation, when they are repressed with Pepsi as the solution.