Illini Motorsports / IFR Branding
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About

About

Identity + Branding project for the University of Illinois Society of Automotive Engineers (SAE) Formula Racing Team
Published:
Illini Motorsports / IFR
 
Identity + Branding

Initial identity and branding for the University of Illinois Society of Automotive Engineers (SAE.)
Development of several identity variations for a transition from the former name of "Illini Motorsports" 
to "Illini Formula Racing." The organization is a strong contender in regional and national competitions,
and demands a visual aesthetic to accompany it.