Identity for shopping center.
Identitydesign always needs a huge portion of inspiration. Designers from all over theworld have different ways to find a base for a new project. This project hasvisual roots in art of Russian posters. Pure typographic solutions and bright accentsmake design clear and easy to understand. The whole identity is build up on theharmony and intrigue between black and colorful shapes.
The logo isa composition of letters and lines, letterforms and spaces play an equal rolein the logotype.
Business cards, catalogue, poster, flyer. All the elements have the same style. Identity has the same roots as the logo and based on the same conception. In fact the design of the each element is continuation of the logo.