Ice Breakers - Watch & Whoa

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  • Ice Breakers
    Watch & Whoa
  • Insight: Teens want to share their spring break stories with friends online.

    Platform: Ice Breakers / MTV Spring Break

    Expression: Watch & Whoa! Webcast
    Ice Breakers teamed up with MTVU Spring Break for a week long reality web series in Cancun, Mexico, called Watch & Whoa!  85 people joined us on the beaches of Cancun to participate in a 7-day web cast in which millions watched. Viewers voted and choose the best couple to give us a Spontaneous Spring Break Whoa for a 15-Second Ice Breakers “Beware of the Spontaneous Whoa” Commercial.

    Results: Over 1.2 Million Unique Visitors; with over half a million return visitors. Series videos went viral with more than 31,723,163 impressions served across the web.
  • Watch & Whoa Website
  • 15 Second "Beach" Spot
  • Most watched Watch & Whoa clip.
  • Sours Castles Second Highest Watched Clip from Watch & Whoa!