ISTD On Yer Bike: City of Cape Town Cycling Initiative
The objective of this project was to create a signage and wayfinding system that can assist cyclists in an urban area to find places of interest, get the shortest route to their destination and explore the city by means of cycling. The other objective was to promote a cycling culture and position cycling as a preferred mode of transport. The project was aimed to coincide with the Cape Town 2014 Design Capital Bid.
After doing some research about signage, wayfinding and cycling infrastrusctures around the world, I established the following key components:
Signage had to be simple, understandable and universal. Wayfinding had to be easy to use, but still be aesthetically pleasing and creatively applied. A specific signage identity for Cape Town had to be invented for this cycling program.
The applications included an proposal catalogue, benefit card, city guide "dogtags", wayfinding brochure, in-shop membership stickers, portable wrist-maps, a regional map and a promotional poster. The typeface DinPro was chosen as the main signage font.