Add to Collection
About

About

Strategy ‘It Happened On This Day’ On Tuesday the 10th of July, 1928, Vincent Steer founded the British Typographers Guild. On this day Mr. St… Read More
Strategy ‘It Happened On This Day’ On Tuesday the 10th of July, 1928, Vincent Steer founded the British Typographers Guild. On this day Mr. Steer was pushed to breaking point by the constant bombardment of poor typography, printing and craft. He decided enough was enough and took action. As Steer was a type compositor he gathered several associates with a combination of artistic knowledge, technical expertise and experience in typography, printing and design. They meet at an Italian restaurant to discus the way forward. This project is my creative rendition of the events that took place on this day. The content incorporates key facts, people and ideals, however is a work of fiction. My core concept was to typographically communicate a transition from the ‘chaotic’ 1900’s advertising posters, through to the introduction and influence of modernism, typographic systems and organisations such as the British Typographers Guild (BTG). This concept is visualized with ‘old’ or ‘bad’ Victorian typography overlaid with contemporary type. The ‘box’ like compositions of the letterpress type is a direct pastiche of common posters and typography seen during the 1900 industrial revolution era. The use of several decorative typefaces and excessive rules is also a link to this period. Finally to add context and clarity to my concept I inked the background ‘box’ like type creating a distressed, heavy handed and aged image. All these techniques give the impression of the 1900’s era. To illustrate a transition from this style of typography I overlaid a sharp, clean, and considered; contemporary typographic composition. The use of the typeface Avenir ensured that there was a strong contrast against the ‘decorative’ background and reiterated the stylistic shift. In French, Avenir means ‘future’. This was another defining factor in choosing this typeface, as the contemporary overlay is a hint to the future of typographic design. The placement of the overlays represent the birth of the BTG during this typographic chaos and how with its influence it slowly ‘breaks free’ and refines as you move through the book. The French fold binding technique was specifically chosen to illustrate a key ideal of my creative story. The reason why Vincent ‘snaps’ and decides to start the BTG is due to a constant bombardment of bad typography. The French fold creates a hidden canvas to depict this throughout the book. As the reader navigates the document they catch glimpses of Victorian type posters from the 1900’s. These posters are mainly hidden from sight because, to the normal on looker the posters aren’t intrusive, however to Mr. Steer and the well trained typographic eye they are. This book is designed for a target audience that appreciates well designed typography, is knowledgeable about the history of type, and inspired by a contemporary approach to the future within this field. Read Less
Published:
ISTD MERIT Award 2012
 
Brief #4 ‘It Happened On This Day’
 
On Tuesday the 10th of July 1928, Vincent Steer founded the British Typographers Guild (BTG). On this day Mr. Steer was pushed to breaking point by the constant bombardment of poor typography, printing and craft.
 
This project is my creative rendition of the events that took place on this day. The content incorporates key facts, people and ideals, however is a work of fiction. The core concept was to typographically communicate a transition from the ‘chaotic’ 1900’s advertising posters, through to the introduction and influence of modernism, typographic systems and organisations such as the BTG or ISTD as we know them today.
 
 
A0 POSTER