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    Isla is Talulah's little sister, an exclusive line
    for Australia's largest exclusive fashion retalier 
    David Jones. Isla's spirit is young, fun and flirtatious. 

    We developed name and identity reflecting
    Isla's youthful energy with a bold colour choice. 

    The new, strongly endorsed subbrand was developed
    while at the same time strengthening the masterbrand
    in a future-proof way. 
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