ISHR ‘The Shoot Banner’
6113
178
17
Add to Collection
Tools Used

Tools

About

About

Our aim was to draw people’s attention to human rights violations and to encourage the general public to find out more at ishr.org. We used the… Read More
Our aim was to draw people’s attention to human rights violations and to encourage the general public to find out more at ishr.org. We used the thing users most often do when an advertising banner pops up: as usual, without much thought, they click the banner closed. But to achieve our aim, we used a little trick: The German word for “Close” is “Schliessen”. Leaving out one of the letters in the middle makes it into a completely different word: “Schiessen ,” the German word for “Shoot”. On Human Rights Day we launched an online banner showing a prisoner, and replaced the label “Schliessen” (Close) with “Schiessen” (Shoot). When users clicked the banner closed – as they always do – the prisoner was shot to death. The message: You share the guilt when you ignore human rights violations. Read Less
Published:
Our aim was to draw people’s attention to human rights violations and to encourage the general public to find out more at ishr.org.
 
We used the thing users most often do when an advertising banner pops up: as usual, without much thought, they click the banner closed. But to achieve our aim, we used a little trick: The german word for ‘Close’ is ‘Schliessen’. Leaving out one of the letters in the middle makes it into a completely different word: ‘Schiessen’, the german word for ‘Shoot’.
 
On Human Rights Day we launched an online banner showing a prisoner, and replaced the label ‘Schliessen’ (Close) with ‘Schiessen’ (Shoot). When users clicked the banner closed – as they always do – the prisoner was shot to death.
The message: You share the guilt when you ignore human rights violations.
Headline: Help us in the fight for human rights. Button: Support now!
 
Client: International Society for Human Rights
Agency: Jung von Matt AG, Germany
Creative Directors: Jacques Pense, Michael Ohanian
Art Director: Ralf Richter
Copywriter: Norman Scholl
Account Manager: Christine Seelig, Frank Hagner
Photographer: Julia Werner
Programmer: Stefanie Hezinger
Producer Agency: Gun Aydemir, Thomas Lupo
Published: 2010
Awards
DDP Award: Gold
DMMA Onlinestar: Bronze