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I had to come up with a branded theme for an internal IS conference that would acknowledge and motivate the IS operations staff with the central … Read More
I had to come up with a branded theme for an internal IS conference that would acknowledge and motivate the IS operations staff with the central message of making the world work better. The theme was to be a golden thread through various conference touch-points. Beta is a term used to describe a service/product that is in test phase with the purpose of constantly improving and innovating. The idea was to play on the word better (beta) in communications to bring key messaging to life. Essentially, (beta) became the inherent element supporting and magnifying sentiment in a second layer in a strong copy-driven campaign for a conference that is intangible in it’s nature. The brief was answered successfully with it’s elements being produced with consistency of concept and simplicity in communication. “ Behind every good sales team is an even better operations staff.” Internet Solutions, (beta) Tech Conference Read Less
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