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PURPOSE Package an item from a locally owned store. CHALLENGE Create a package that functioned as a gift box for the chosen item, and have one … Read More
PURPOSE Package an item from a locally owned store. CHALLENGE Create a package that functioned as a gift box for the chosen item, and have one other secondary function. Issues to keep in mind were transportability and using environmentally friendly materials. SOLUTION My partner and I chose to package a coffee mug from a local cafe called Kaffeemeister. Our personal objective for this project was to create a box out of the least amount of material possible, in turn, cutting down on the cost for manufacturing as well as potential harm to the environment. To achieve this, we resolved to create a gift box out of coasters which would be used for the mug. In this way, the box could be given as an appealing gift, functioning as a gift box for the mug, and after the gift was received, each piece of the box would function as a coaster. When the coaters are not in use, the back coaster piece, that is also used for holding the handle, exists as a stand and display for the coasters. DESIGN OBJECTIVES Our package was not only designed to encompass the feel of Kaffeemeister, but also embody the fusion of functionality and design. Kaffeemeister is a coffee shop that has a very unique decor and style. We found many elements within the shop’s decor to incorporate into our package, including faded, neutral colors, raw materials, and a hint of vintage charm. At the start of the process, we believed the most appropriate way to highlight the shop and the decor was to package the mugs they sell and use within the store. After we chose cork for our main material for construction, our primary concern was developing a system to interlock the coasters. We created puzzle-like pieces out of the coasters to eliminate the need for adhesives such as glue and string, and also to mimic the design of the mug itself. The pattern on the coasters was derived from elements in the Kaffeemeister logo, as a way to abstractly refer to the store without placing their logo on the box. The design was then heat-pressed on to the cork. We kept the design on the coasters minimal to let the natural beauty of the cork speak for itself. The tags were made to be a dark gray to offset the cork’s color, and they were made in circular shapes to refer to the shape of the mug inside. Brown pushpins were used to hold down the tags, referring to the color of coffee and also to lightheartedly play off the idea of cork board and what it is “normally” used for. Altogether, we created this package to be interactive, fun, and aesthetically pleasing to the consumer. Read Less
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