Interior13 is a Mexican promoter and distributor label for both mexican and international auteur films. As promoters, they seek to create new spectators for independent and art cinema. They came to us with the need to consolidate a brand that would be easily relatable to the cinematographic world, as well as be fully functional in terms of online promotion.
For the logo, we created a typeface inspired in the title sequence for the 1964 French Nouvelle vague film by Luc Godard, Bande à Part. That title sequence looked very modern for its time, so we chose that typeface for its cleanliness and timelessness. The typeface was used exclusively for the logo and the most important information in the stationery, for the rest we selected Georgia. An interesting combination that keeps the custom type on center stage but lets web-safe, beautifully clear Georgia take the wheel on functionality.