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Packaged in a lightweight Astrapouch and featuring bold illustrations, Indulge wines marry lifestyle with conscious packaging. The new packaging … Read More
Packaged in a lightweight Astrapouch and featuring bold illustrations, Indulge wines marry lifestyle with conscious packaging. The new packaging is ideal for BBQs, picnics, the beach, parks, and outdoor theaters. Four (4) categories of wine will be offered to cater to the various assortments of lifestyles and preferred flavors; “Good Taste on the Go”, “Accessorize with Good Taste”, “Toast the Moment” and “Pair this with Life” are the themes aimed at the distinct lifestyles. The bright and bold watercolor illustrations reflect each distinct customer from the shoe-adorned graphics for the Fashionista to the picnic graphics for the laid-back denizen. An innovative handle integrated in the package allows easy transportation and the spigot on the bottom of the pouch easily controls the flow of wine. Indulge wines will issue a 2009 Central Coast Pinot Noir and a 2009 North Coast Sauvignon Blanc with each their own unique Astrapouch illustrations. Each Astrapouch is equal to two (2) 750ml wine bottles yet is accountable for only 2% of the weight of the traditional glass bottle. It is a durable, convenient and eco-friendly package that saves energy, weighs less, and is cost efficient. Read Less
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UXUS designs new lightweight and eco-friendly packaging concept for INDULGE wines

UXUSis proud to announce their latest project, the brand identity and packagingdesign of APL Wines’ new label, Indulge. The brief was to create an innovativepackaging concept and website that targets specific lifestyles. The design’sconcept focuses on the practicality and accessibility of its specific targetgroup’s lifestyle: the Fashionista, the Active outdoors-person, the Retro-lover,and the Leisurely. Packaged in a lightweight Astrapouch and featuring boldillustrations, Indulge wines marry lifestyle with conscious packaging. The new packagingis ideal for BBQs, picnics, the beach, parks, and outdoor theatres.