UXUSis proud to announce their latest project, the brand identity and packagingdesign of APL Wines’ new label, Indulge. The brief was to create an innovativepackaging concept and website that targets specific lifestyles. The design’sconcept focuses on the practicality and accessibility of its specific targetgroup’s lifestyle: the Fashionista, the Active outdoors-person, the Retro-lover,and the Leisurely. Packaged in a lightweight Astrapouch and featuring boldillustrations, Indulge wines marry lifestyle with conscious packaging. The new packagingis ideal for BBQs, picnics, the beach, parks, and outdoor theatres.