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Interactive installation based on augmented reality. The experience lived through an LED screen over 4 meters; wherever they could interact wit… Read More
Interactive installation based on augmented reality. The experience lived through an LED screen over 4 meters; wherever they could interact with virtual characters in real time Participants can take pictures and record videos of their experience. Hundreds of girls received gifts, flowers and balloons of all sizes and colors. The action took place on 12, 13, 19 and 20 October in the Alto Palermo Shopping, Buenos Aires, Argentina. Read Less
Published:
IMPULSE
Interactive installation based on augmented reality

The experience lived through an LED screen over 4 meters; where participants were able to interact with virtual characters in real time and take pictures and videos of their experience.

Hundreds of girls received gifts, flowers and balloons of all sizes and colors.

The action took place on 12, 13, 19 and 20 October
in the Alto Palermo Shopping, Buenos Aires, Argentina.

Advertiser: Unilever
Product: Impulse
Integral Production: Numeral Uno / 5SEIS
Production team: Corina Iannone, Ariel Serra, Pablo Saquero, Gabriel Aufgang
Creative Agency: Altheim
For the advertiser: Lea Abud, Agustina Garcia.


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