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Non-Profit Campaign designed for The Salvation Army Campaña de bien público elaborada para El Ejército de Salvación
Theconcept of the campaign is “reflection as a person”. What is sought with theconcept is to emphasize the fact that every day we work and try to be someonein life, but in that pursues, we forget to be "Human" and become alittle selfish just to reach our goals. The campaign seeks to present thereality of what homeless people go thru day by day and what we often ignore insteadof making a change by offering help. We  do this sometimes because we feel thatis not our duty or in our behalf to fix it or change it.