Ilias and Staff hair salons are famous for its innovative ideas and techniques in hairstyling, but also for its high level of services. The brief was to refresh their brand identity and co - create a campaign, that would better communicate the image, style and values that Ilias and Staff hair salons represent. The first step for us was to re - design their logo, by giving it a more stylish and up to date visual identity. Moving further, we came up with the "Style with attitude" concept, under which we developed the entire print and digital campaign.
Client: Ilias & staff salons