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IKEA appeals to a modern urban culture where flexibility and intelligent design are key. To further the IKEA culture, an interactive billboard wa… Read More
IKEA appeals to a modern urban culture where flexibility and intelligent design are key. To further the IKEA culture, an interactive billboard was placed in urban areas frequented by IKEA's broad target market. The billboard was disguised as a window of an apartment building, with an original window frame blending in flawlessly with the architectural surroundings. Passers by were intrigued by the shadows moving behind the curtain. The strange shadows invited curiosity and encouraged people to take a peek. People were invited to touch the billboard and pull open the curtains. Upon taking a peek they see the furniture suddenly jumping back to their places. When people removed their hands from the billboard the curtains suddenly closed. The furniture shadows began jumping around the room again. Now even more curious, people are opened the curtain to see the same furniture but in a different position in the room. It becomes obvious the furniture is rearranging itself. People repeated the process continually seeing some items didn't quite make it back to their spot. Using a high resolution LED touch screen technology, this billboard played on people's desires to take a peek then went on to highlight the unlimited placement options of IKEA furniture Read Less
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An interactive billboard was placed in urban areas, disguised as a window of an apartment building. Passers by were intrigued by the shadows moving behind the curtain and message “Know what the furniture is doing while you are not at home”. Using a high resolution LED touch screen technology, this billboard played on people’s desires to take a peek, and highlighted the unlimited placement options of IKEA furniture.
1.Moving shadows on digital LED display which look like a window.
2.On touching the billboard, the curtains automatically open.
3.Upon taking a peek they see whole room with the furniture suddenly jumping back to their places.



4.When people remove their hands from the billboard, the curtains closes and the furniture shadows start moving once again.

5.Now even more curious, people open the curtain to see the same furniture but in a completely different position in the room.