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The Challenge Inspire a wave of boundless change in peoples' homes by promoting the 2011 IKEA catalogue. The Solution The concept was to thro… Read More
The Challenge Inspire a wave of boundless change in peoples' homes by promoting the 2011 IKEA catalogue. The Solution The concept was to throw an IKEA party and invite your neighbours, the premise being: • Pick up the 2011 catalogue • Buy IKEA products • Set up ‘Flat Pack Party’ • Celebrate IKEA products The Result The creative reflects IKEA's playful nature and innovation in product, design and advertising. The interactive nature of IKEA's products is echoed creating a symbolic and strong brand link. Read Less
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IKEA 'Flat-Pack Party'
The Challenge

Inspire a wave of boundless change in peoples' homes by promoting the 2011 IKEA catalogue.


The Solution

The concept was to throw an IKEA party and invite your neighbours, the premise being:

Pick up the 2011 catalogue
Buy IKEA products
Set up ‘Flat Pack Party’
Celebrate IKEA products


The Result

The creative reflects IKEA's playful nature and innovation in product, design and advertising. The interactive nature of IKEA's products is echoed creating a symbolic and strong brand link.
Flat Pack Box
Flat Pack Sheets
Constructed IKEA Flat Pack Party