IKEA 'Flat-Pack Party'
Inspire a wave of boundless change in peoples' homes by promoting the 2011 IKEA catalogue.
The concept was to throw an IKEA party and invite your neighbours, the premise being:
• Pick up the 2011 catalogue
• Buy IKEA products
• Set up ‘Flat Pack Party’
• Celebrate IKEA products
The creative reflects IKEA's playful nature and innovation in product, design and advertising. The interactive nature of IKEA's products is echoed creating a symbolic and strong brand link.
Flat Pack Box
Flat Pack Sheets
Constructed IKEA Flat Pack Party