IDEA is based on the principles of dialogue, action, leadership and education – all essential ingredients for equipping a generation to create positive and sustainable environmental change.
    - One of our main objectives is to create a real and virtual community of young people, regionally and internationally, with a shared passion for the environment
    - Nurture virtual community through an open dialogue which provides information, inspiration and practical calls for environmental actions
    - Empower each member of this community to become an ambassador and leader for local environmental awareness and action
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