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ICC Compliance Center : Brand Identity Guidelines
When I acquired the position of Lead Graphic Designer for ICC Compliance Center in 2010, my first order of business was to develop Branding Guidelines for the company. In 25 years of existence, they had yet to have completed one. Not only did I create the guidelines within the first couple months of my tenure, I also completely redesigned their logo and marketing materials to better suit modern applications and new business opportunities.
Old Logo & Tagline