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About

The Human Condition
Published:
ICA LITERATURE FESTIVAL
THE BRIEF
Using the title ‘The Human Condition’ create a brand for the ICA Literary Festival. Produce a range of promotional
materials including a logo.
just a standard static logo.
A publication to celebrate the books at the festival was produced, with a typographic response to the quotes in them. They were designed with the brands concept in mind with the use of reflection lines and transparencies. A ticket and motion ident were also created carrying the concept further.