IC Group Inc needed a new home online to house their new direction and updated body of work. The goal was to create a visual layout similar to the company's personality which is an experienced promotions and marketing agency.
To me, promotions are fun. Knowing that they specialize in interactive, small to large scale promotions, I thought vibrant, but selective color would be important to use. Knowing their industry has been known to quickly change with new technology, the website was designed to be as flexible as possible. We decided to design for a responsible, clean HTML5 website. It reshapes to fit any device on the market, making it a lot more accessible as a demonstration of what they can do for their clients and their promotions.