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  • A large poster, with very small type, intended to get a new
    generation of digital creative companies to think of IBM
    as a viable partner for large scale digital projects. 
    To achieve that goal, we needed these companies to believe 
    that IBM is in fact a creative company. Or is at least willing to 
    laugh at itself. Hence the 20,000 words of absurd legal copy 
    and official caveats detailing all the restrictions related to the 
    statement "IBM Supports Creativity."  The poster was handed
    out at creative conferences,digital film festivals and other
    events. It took a long time to write.