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Identity and promotional materials for the IBM Insight 2010 event.
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IBM Insight 2010 Event
Identity and event promotional materials for IBM Insight 2010.
Insight 2010 is an IBM event designed to help businesses look deeper into information to discover new intelligence. For the identity, we used a QR code as our starting point. Across the event collateral, functioning QR codes allowed users to unlock additional information – thereby putting the essence of Insight 2010 into action.
Alternative versions
Logo construction
Identity applies on QR codes. To try it out use your smart phone to scan the top one
The event invite featured a functional QR code which took recipients to the event registration page.
 
The event invite featured a functional QR code which took recipients to the event registration page.