IBM Insight 2010

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  • IBM Insight 2010 Event
    Identity and event promotional materials for IBM Insight 2010.
  • Insight 2010 is an IBM event designed to help businesses look deeper into information to discover new intelligence. For the identity, we used a QR code as our starting point. Across the event collateral, functioning QR codes allowed users to unlock additional information – thereby putting the essence of Insight 2010 into action.
  • Alternative versions
  • Logo construction
  • Identity applies on QR codes. To try it out use your smart phone to scan the top one
  • The event invite featured a functional QR code which took recipients to the event registration page.
    The event invite featured a functional QR code which took recipients to the event registration page.
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