A large poster, with very small type, intended to get a new
generation of digital creative companies to think of IBM
as a viable partner for large scale digital projects.
To achieve that goal, we needed these companies to believe
that IBM is in fact a creative company. Or is at least willing to
laugh at itself. Hence the 20,000 words of absurd legal copy
and official caveats detailing all the restrictions related to the
statement "IBM Supports Creativity." The poster was handed
out at creative conferences,digital film festivals and other
events. It took a long time to write.