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Background Project Big Green is a $1 billion investment designed to dramatically decrease the carbon footprint of IBM products. Brief As part o… Read More
Background Project Big Green is a $1 billion investment designed to dramatically decrease the carbon footprint of IBM products. Brief As part of raising environmental awareness and reducing their environmental impact, IBM planted a tree for every one of their clients. A photo of their tree was enclosed with a DM piece, which drove people to this microsite. Idea The site dramatically altered its appearance depending on the time the user viewed it. This was achieved by an XML feed reading off the user’s CPU clock. Read Less
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IBM Australia Big Green
Background
Project Big Green is a $1 billion investment designed to dramatically decrease the carbon footprint of IBM products.

Brief
As part of raising environmental awareness and reducing their environmental impact, IBM planted a tree for every one of their clients. A photo of their tree was enclosed with a DM piece, which drove people to this microsite.

Idea
The site dramatically altered its appearance depending on the time the user viewed it. This was achieved by an XML feed reading off the user’s CPU clock.