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IBB maintains and services turbine engines for the aerospace industry. The brand strategy established a brand position of "constant efficiency" a… Read More
IBB maintains and services turbine engines for the aerospace industry. The brand strategy established a brand position of "constant efficiency" and it was this statement which inspired the concept of 'absolute precision' which is reflected in the geometric icon marque. The marque incorporates angular vector forms inspired by the vectors used in grading turbine efficiency in the industry. The vector arrangement reflective of the astute efficiency of IBB was evolved into a brand graphic device which manifested across the deployment in varying arrangements. Read Less
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