The concept came from the idea to preserve the IADE’s visual identity; for this reason we started to work on the powerfull element of the IADE’s logo: the oblique “A”. This component remembers the distintive crosses of the university's building. Also we found a connection between the lines and the geometrics of the Relaçoes Internacionais’s monogram, “RI”, and the building of the new brand.
The color choosen for the “RI” brand is the black, the same color used in the IADE's logo. The neutral tone of the brand fits to an istitutional environment, but just like a true dynamic brand, it is versatile. Maintaining a recognizable soul, it can change in a great number of variations, depending on the application, the context and the style.
This project is related to
"Erasmusketch • an useful handbook of Lisbon • IADE"