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About

New World Charm
Published:
I Heart City
 
A campaign guide for locals and tourists alike in Singapore. Travelling along indie and vibrant parts of Singapore - introducing the many homegrown delights, cafes, food, array of architectural and cultural sights.
 
The campaign begins with Jalan Besar, 惹兰勿刹, literally means “Main Road” situated in the
Central Area. Jalan Besar - a new world charm, a quaint location; riched in history, embracing the primary
façade of Art Deco styled architecture and lush Peranakan roots as well as colours were injected into
the collaterals with a new modern look.