Yahoo!7 approached us to develop the interactive pledging app for the ‘iCanQuit – WeCanQuit’ digital campaign against smoking by the Cancer Council NSW. Visitors were asked to publicly pledge to quit smoking (or to quit other bad habits in support of their smoking friends) across social networks. The campaign was launched as a responsive online campaign, as well as a facebook app on Home & Away’s facebook page.
Client: Cancer Council NSW
Our role: Technical direction & web development
Concept & Design: Yahoo!7 Read Less