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Creative direction across the I Can Cook 2012 style guide
"I Can Cook" was a children's TV series created by Endemol UK. Working with Skew Studio, I helped provide licensees with a design style guide that would empower children to get cooking.
As with most non-fiction TV series, "I Can Cook" had an on-screen presenter, however there were ongoing issues around use of her photographic image to promote the merchandise ranges. I suggested we create a drawn icon of her instead, that could also be used on the products.