The brief was to distill the complexity of Singapore's fully integrated, highly flexible, and operationally relevant Third-Generation Air Force, into a simple, emotive film. Marrying the concepts of formidable force in cutting-edge technology and the unwavering spirit of its members, we created an inspiring corporate and recruitment campaign for the RSAF.
The idea evolves from the depiction of Wind as an element that delivers strength to people wherever and whenever it's needed. It is an idea that defines the very essence of the RSAF: it's there for a higher purpose.
Bronze, EFFIES
Executive Creative Director: Neil Johnson
Creative Director: Terrence Tan
Art Directors: Khoo Meng Hau, Terrence Tan, Mats Jonsson
Copywriters: Neil Johnson, Daniel Ko, Xavier Wong, Vanessa Goh
Photography: Jimmy Fok (Calibre Pics)
DI: Aries (Yau Digital Imaging)
