The campaign I am made in Ecuador promotes the positive values of Ecuadorians such as punctuality, commitment, responsibility and teamwork, key elements required to achieve excellence in each of our daily activities.
The motto is "Ecuador makes Ecuadorians and makes them very well" which, more than a campaign is a citizen project for a cultural evolution to recognize the essence of Ecuador.
Ecuadorians know that is possible to make the impossible, we have the ability to make our dreams come true.
Agency: La Facultad
Creative Direction: Sebastián Villagómez, Diego Aguilar, Xavier Barona, Miguel Salazar, Andrés Freile
Creative Team: Santiago Zumárraga, Paulino Pachacama, Cristina Gonzáles, Luis Riera
Account Executive: Ana Isabel Bejarano