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About

About

The iLogic team developed a concept for Hyundai that served as a new-media branch for their i30 model positioning at the time.
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Project Overview
 
The iLogic team developed a concept for Hyundai that served as a new-media branch for their i30 model positioning at the time. It was a racing game that teams of people could play against each-other from inside the car. Their overall campaign at the time had a futuristic Tron theme to it. 
 
 
Project Credits
 
Creative Director: Sharon Cohen
Creative Architect: Roger Pestana
Head Designer: Tristan Vogt
Sound Designer: Tristan Vogt
Motion Graphics & Video Editor: Tristan Vogt
Developer: Ryno Van Belkum
Developer: John Kosmetos
Production Manager: Brendan Alan O'Leary
Senior Account Manager: Carrie Teale
Project Management: Sandy Rodrigues
Copywriter: Roxy van Eyk
Photos by Gas Photographic
Bookmarks Awards 2012

Core Awards – Social, Community and PR – Social Media Campaigns
Bronze
iLogic Agency – Hyundai Virtual Test Drive

Core Awards – Games – Games
Bronze
iLogic Agency – Hyundai Virtual Test Drive


Craft Awards – Interface, Interaction, Navigation, UX
Bronze
iLogic Agency – Hyundai Virtual Test Drive


Craft Awards – Tech. Innovation
Silver
iLogic Agency – Hyundai Virtual Test Drive