Hyundai Virtual Test Drive

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  • Project Overview
     
    The iLogic team developed a concept for Hyundai that served as a new-media branch for their i30 model positioning at the time. It was a racing game that teams of people could play against each-other from inside the car. Their overall campaign at the time had a futuristic Tron theme to it. 
     
     
    Project Credits
     
    Creative Director: Sharon Cohen
    Creative Architect: Roger Pestana
    Head Designer: Tristan Vogt
    Sound Designer: Tristan Vogt
    Motion Graphics & Video Editor: Tristan Vogt
    Developer: Ryno Van Belkum
    Developer: John Kosmetos
    Production Manager: Brendan Alan O'Leary
    Senior Account Manager: Carrie Teale
    Project Management: Sandy Rodrigues
    Copywriter: Roxy van Eyk
  • Photos by Gas Photographic
  • Bookmarks Awards 2012

    Core Awards – Social, Community and PR – Social Media Campaigns
    Bronze
    iLogic Agency – Hyundai Virtual Test Drive

    Core Awards – Games – Games
    Bronze
    iLogic Agency – Hyundai Virtual Test Drive


    Craft Awards – Interface, Interaction, Navigation, UX
    Bronze
    iLogic Agency – Hyundai Virtual Test Drive


    Craft Awards – Tech. Innovation
    Silver
    iLogic Agency – Hyundai Virtual Test Drive
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