Yahoo!7 approached us to develop the interactive experience of their ‘Hyundai’s gourmet hotspots’ digital campaign for the popular reality TV show ’My Kitchen Rules’. Visitors were asked to nominate resturants, cafés, delis and farmer’s markets as their favourite secret gourmet hotspot to win cars and other great prizes. Participants were later invited back to vote amongst the 50 finalists and together with a qualified jury crown the grand prize winner.
The campaign was launched as a responsive online campaign, as well as a facebook app on Hyundai Australia’s facebook page.
Our role: Technical direction & web development
Concept & Design: Yahoo!7 Read Less