Hyundai Azera Launch/Microsite
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About

About

PRODUCED @ ROYALE
Published:
For the past few years I've had the pleasure of art directing some awesome projects for Hyundai/Innocean. This time around, the task at hand was to concept and art direct a fully CG online experience for the launch of the all new Hyundai Azera. I visualized custom terrains to spotlight key features of the vehicle for this fully immersive scroll experience. We also created all of the content on the site, from the five showcase animations explaining the Azera's features, to the smaller animated "Fun Fact" elements.
 
Role: Art Direction/Lead Design
 
 
 
 
ANIMATION
 
 
DESIGN DEVELOPMENT
 
 
WEB EXPERIENCE
 
 
SHOWCASE ANIMATION