HypeForType logo and branding case study, 2010.

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  • We were asked by Alex Haigh - Thinkdust to do a "proposal"work / case study  for his HypeForType project.

    The brief was to re-think the HFT logo, create a new one wich can work very well with the existing website. We also had to show some ways using this logo for different branding purposes such as promoting the typefaces from the HFT library.