Hype for Type
Hype for Type was created as a means to get new design students involved with and excited about typography earlier on in their studies.
During my research, I found that some graphic design students, particularly first years nearing the end of their last semester, did not have a good enough understanding of typography and the discipline that follows it, even though it is a huge element of graphic design and holds a high importance for professionalism.
Reasons for the lack of understanding were that the students found it a boring subject, were overwhelmed by historical facts, and found the discipline to appear very strict.
Hype for Type is filled with fun type games, inspiration from the worlds top designers, and need to know theory, delivered in an attractive format that is a contrast to current theory sources.