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About

About

L'Oréal Group's "La Roche-Posay" brand micro-website.
Published:
Challenge
La Roche-Posay is a L'Oréal Group brand, the world's largest cosmetics and beauty company. They just launched their multi functional cream Hydreane BB. They know for experience that 80% of costumers that experiment their products end up buying them. They approached us asking for simple landing page with a form for a sampling offer. 

Solution
We did not deliver a simple landing page with a form on it. We created a rich HTML5 parallax experience showcasing the product benefits in a very visual and metaphorical way. 

Role
Creative Direction, Art Direction

Credits
©2012 Havas Digital