The owner of the salon, Hannelie van Wyk, has an interesting affinity for butterflies.
The identity for HvanWyk Hairdesign is professional and serious, yet personal and playful. The branding had to reflect this personality of the salon and owner.
A series of customised hair styling graphic icons were created to reiterate the boutique-like sentiment, and also to have variety in the branding and not use the logo excessively.
Although these are only proposals, most of the ideas were used in the final branding.